London born artist, Ian Holdford, worked in the world of advertising for over 30 years in the UK, Brazil Spain and Portugal, where he is currently based. Trained in fine arts and with extensive work experience in graphic design, he has always had an affinity with visual art forms and photography. Since childhood he has always drawn as a hobby, exploring various techniques such as pointillism, sketching and line drawings. The female form has always been a subject matter, enabling him to explore their delicate features and sensuality.